Press Release
Creative Brief
Press release announcing acquisitions and expansion of service area. Delivered to client as a digital pdf, blog post, submitted to PR Web, and promoted through email and social channels.
Client
Allied Instrumentation
Copywriter
Missy Brown
Design/Digital Formatting
Missy Brown
Year
2022
loyalty program brochure
Creative Brief
The client wanted to reward entire departments for recycling process controls instead of scrapping. The Director of Reclamation and I came up with a program based on a Route 66 theme with food rewards. Participants automatically earn reward “miles” and can redeem them for food rewards. We found that we were able to increase participation in the reclamation program when everyone in the customer’s department was engaged in recycling.
The print version is folded like a map and can be used as a mailer. When opened, the inside is a poster that can be hung so that customers are reminded to recycle.
Client
Automation Service
Copywriter
Missy Brown
Design/Digital Formatting
Missy Brown & graphic designer
Year
2022
digital line card
Creative Brief
The client found sales people wanted a digital presentation piece for web meetings, and in-person meetings. Allied’s product lines were in constant flux and this format allows for quick editing, and no concerns about obsolete line cards, or wasted printing costs.
The online format is presented as a flip book, and links are embedded within the document, driving traffic back to the website.
Client
Automation Service
Copywriter
Missy Brown
Design/Digital Formatting
Missy Brown & graphic designer
Year
2024
blog post
Creative Brief
The client wanted to increase awareness of their ORBIT repair capabilities. This blog post was developed based on keyword research and frequently asked questions. The blog was also created with SEO in mind. Distribution included a schedule of social posts, email, and display advertising to increase visibility.
Client
Allied Valve
Copywriter
Missy Brown
Design/Digital Formatting
Missy Brown
Year
2023